Case Study: LA-RIC's FirstNet Network Planning and Deployment

The Brand Protection Program was created in response to the need for our manufacturers to protect themselves from product price degradation and product devaluation in the marketplace. In order to protect their brand and market value, manufacturers are looking to their distribution partners to help them control who can sell and how they can sell, specifically as it relates to online sales. Tessco's goal is to protect our manufacturers' value, and in turn, our customers' business by ensuring the integrity of the brands we sell.

Each manufacturer's approach to brand protection is different and customized per their specific approval criteria.

By applying for any of the Manufacturers listed below, it is expected you will adhere to the requirement that none of their products be sold online.

We can build a specialized training program tailored specifically to your needs, so you can provide personalized training to your associates and develop their individual skills. Custom courses include industry and market trends, product category and sales strategy, retailer sell-through techniques, marketing and sales tools for us in-store, and more.

We’ll send mystery shoppers through your stores to identify strengths and areas in need of improvement within your sales team. We will provide a snapshot of exactly how your store performed, from greeting to close, including product knowledge, recommendations, and appearance. Our reporting dashboard lets you monitor your team’s performance and improvement over time.